With 15 years’ experience in franchising with senior roles* that have meant exposure to the recruitment process, leading support teams, providing strategic support for European master franchisees and working with a number of private equity firms, Duncan Berry benefits from experiencing good and bad instances of building and supporting a franchised network. Tania Berry will provide very strong complementary skills in areas of marketing, PR, social media promotion as well as providing ‘soft skills’ management support to the pilot spa’s team.
Duncan Berry has been involved with the franchise industry for almost 20 years and has twice been elected to the BFA Board of Directors. His professional experience includes managing numerous high-quality franchise businesses, including Cartridge World, Choice Hotels Europe, and most recently Bluebird Care, the BFA’s 2017 Franchisor of the Year. The Berry’s will use their significant experience and deep understanding of franchising to further build upon spa810’s success.